DEVELOPMENT
Market Grounds also stands for the development of high-quality products for the food service industry, the fine food sector and food retail. One example of this is the John & John premium crisps brand. This is a crisps brand that pursues the goal of closing the gap in the hand-cooked crisps sector on the German market - with a product that is actually produced in England.
In order to achieve this goal, we dealt with many issues. We tirelessly honed the recipe until the golden-yellow crisps could no longer be improved any further, without artificial additives. An individual and now multiple-award-winning packaging design was developed in cooperation with one of the leading packaging agencies in Germany. And an original brand story was written, which underlines the unique character of the crisps.
In this way, not only were potato crisps imported into Germany, but the market for “hand-cooked potato crisps” was also opened up and a brand was created, which is unrivalled worldwide.